comparaison between 2 non-chain hotels in paris

Exercise - compare 2 hotel direct websites - Post due Monday 15/02 by 9 PM

1. Choose 2 non-chain hotels - search online, as if you were a guest looking to book

• by brand name
• Duquesne Eiffel 3* (http://www.duquesneeiffel-paris-hotel.com/)
• Elysees Hotel 3* (http://www.elyseeshotel.com/)
• by location and type of hotel
• Elysees Opera (http://www.opera-elysees.com/)
• Hotel Balmoral Paris (http://www.balmoral-paris-hotel.com/index.html)

2. What easy was it to find the hotel's own website? How did it rank in Google search results?

--> very difficult to find directly the hotel's own website

--> Duquesne Hotel has nearly 34 000 results in google but the webpage of the hotel appears on the first page

--> Elysees Hotel has nearly 2 630 000 results in google and the webpage of the hotel doesn't appears on the fisrt page

• List the 3rd party sites that had more visible results, using the brand
• List other 'competiting' hotels were ahead of your hotel in search results
• Elysees Hotel :
• Appolinaire
• Duquesne Eiffel :
• it is on the first page with the first name

3. How easy was the site to use

• Assess - ease of access to 'decision' information : 
• Elysees Hotel : 
• like an old website
• Duquesne Hotel :
• very smart and attractive website
• Guestroom details :
• Elysees Hotel :
• very clear and direct not give the impression to be in a comfort hotel
• Duquesne Hotel :
• very interesting, you have pictures and written informations with details : definitly more attractive
• Ammenities - facilities :
• Elysees Hotel :
• very basic informations (few points), not a colorful webpage
• Duquesne Hotel :
• few informations of the main services we can have their, but samething again, more pictures and written informations so very attractive
• Location :
• Elysees Hotel :
• like an old map
• Duquesne Hotel :
• more attractive done with google earth
• Pricing :
• Elysees Hotel :
• basic
• Duquesne Eiffel Hotel :
• very clear with many grid of pricing, normal price, best price, advance booking price...well represented

4. Click through to the booking engine

• Which booking engine (look at the URL)
• Elysees Hotel :
• synxis (https://gc.synxis.com/?Hotel=24399&Chain=5375&locale=fr)
• Duquesne Eiffel Hotel :
• secure hotel (https://www.secure-hotel-booking.com/Hotel-Duquesne-Eiffel/payment?sid=27c44d2f-7c22-4c4c-bed0-2db68bc39968)
• Assess - appeal - 'sell' the hotel :
• Elysees Hotel :
• definitly not appeal the customers. I think the hotel has an american clients (because on list select your country, city...you have only american country !!!)
• Duquesne Eiffel Hotel :
• yes more attractive, more pictures, great pictures !, the hotel want to give the impression of waiting for your visit !! not the same feeling I had when I see the Elysees Hotel website
• Pricing, product and conditions clear :
• Elysees Hotel :
• very very short !
• Duquesne Eiffel Hotel :
• details, well presented ! fine

5. Conclusion - Which hotel is doing a better direct sell effort? How do you know?

--> Definitly, Duquesne Eiffel Hotel is doing a better direct sell effort than Elysees Hotel. Because Duquesne Eiffel website is very clear, really attractive, many pictures to show you that you are just dreaming paris...

--> In terms of attractive tools, Duquesne Eiffel, gives you the possibility to contact the hotel via Skype, then you can join the hotel by using facebook, twitter, skype !!

Whereas, in Elysees Hotel you can join the Hotel only by phone and e-mail address...