Ddih

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Ddih

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DDIH

I will sum up what I have understood with the seminar of the Friday and Saturday of 23^rd and 24^th of April 2010 in Paris.

The conference is divided by 4 main points which are:

·         Explication of the concept of luxury on the internet

·         The link between Online Reviews and Revenue

·         The concept o augmented reality

·         The fastbooking application for Smartphone (APP)

During the course and during this seminar, I have learned many things about the social media which I would like to explain you.

Today the world become very closer, if you take the example of the revolution o the telephone and the internet speaking with someone in south of Africa is not impossible and incredible. In term of business, the relationship between companies and customers really evoluate and take a different aspect. Customers become very picky because they have more information about the product tested by other costumers. They are chatting together about the product and sharing their experience good or bad. Today, companies have to adapt their way of thinking and need to be in ad equation with what the costumers is thinking not what the hotel is thinking. The services are becoming very personalized and specific to each consumer today.

If we speak about the luxury sector we need to understand the real concept of luxe in people mind today. For all products, the concept is the same. Luxury concept is based on the emotional feeling of the people and values. To illustrate my affirmation, we can see the way of thinking of some hotels today change. In Whotels, the classic way to present the website with the room picture and the view on the piscine are changed and emotion takes place on the website. The main goal is to capture the attention of the clients. Many hotels, we have listened during the seminar make a new emotional concept like Chaumet which introduce the notion of bees by saying “save the bees”. RoughLuxeHotels introduce the concept of intellectual values in his hotel.

                The way of consumptions changes with the development of the electronic technology. World become very closer, with the arrival of the cellular and the internet access directly by the cellular. Smartphone is becoming the new technologies which accelerate the movement, and today people want to be informed in time and no losing any kind of informations. Applications called APP are developed very quickly on Iphone, BlackBerry and other Smartphone. By developing the concept of Application, hotelier can send best offers, informations about actions they have done, chatting, exchanging informations with their clients, the relation between the customers and the hoteliers change.

                Today, we can find a real problem in hoteliers’ adaptation with this “New World”. They think that this social media marketing is a best way to make profit but they cannot evaluate it exactly. The main work today is to keep updated social media used by hotelier like facebook, Twitter… so hotelier can react very quickly if a costumer doesn’t appreciate his experience in the hotel, the hotel can react by talking with the person and give him a compensation because he will share his bad experience in the hotel with people everywhere in the world, so they will lose many clients. It is really important because people are exchanging each other their experiences.

                As a conclusion, the best thing to know is that tomorrow this kind of technology will be integrated by all hoteliers if they want to continue making profit. Most of hotels today don’t understand the huge change in the way of living of people. It is due to a very fast changement of the society way of living and consumptions.

just for you ! lol

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CORPORATE REWARDS AND LOYALTY PROGRAM FUNCTIONALITY

Reward functionality allowing corporate and loyal guests to redeem vouchers against points earned per stay. Transparency exists allowing you to see at a glance what points each guest has accumulated and also a full history in relation to redemption of vouchers.

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A MODERN HOTEL WEBSITE FOR 2010 - 0 Hotel Downtown Los Angeles-

A MODERN HOTEL WEBSITE FOR 2010

• designed for the user with emphasis on supplying the information they need

--> informations are clearly defined and visible. only pictures animations.

• easy to navigate with no clutter

--> no clutter and well-structured of the website. Easy to access

• dynamic with continually updated content

--> updated content are visible by newletters sign up

• created on a content management system that allows hotel to edit content themselves

-->The hotel can edit website content by himself

• links to Twitter and Facebook (or place Twitter stream directly on site)

--> Hotel has Twitter, facebook, 

• a blog to supply useful content to users and help SEO efforts

--> the hotel has no blog but has visible SEO efforts (in general the hotel has rank 1st and 2nd by brand name and localization) 

• videos of hotel and city – videos should be authentic and not glitzy ads

--> no video on the hotel website but links lead to facebook with youtube

• information should be organized by type of traveler and answer specific questions

-->yes (ex : corporate, group, individuals...)

• calls-to-action should lead user through the sales funnel

-->yes

• offer an incentive for users to supply their e-mail (i.e. a downloadable city guide)

--> yes

• give users a reason to re-visit your site (i.e. ski conditions if your hotel is in the mountains)

-->yes, because website is interactive

• maintain a database of your clients and learn their preferences. This allows for more targeted email campaigns, and a better guest experience at your hotel

--> no

• communicate with your guest before, during, and after their stay through email or Twitter

--> yes

• request reviews from your guests and post them on your website

-->no

• make sure your website is optimized for the search engines

-->yes

• install analytics which will allow you to track user behaviour

-->no

comparaison between 2 non-chain hotels in paris

Exercise - compare 2 hotel direct websites - Post due Monday 15/02 by 9 PM

1. Choose 2 non-chain hotels - search online, as if you were a guest looking to book

• by brand name
• Duquesne Eiffel 3* (http://www.duquesneeiffel-paris-hotel.com/)
• Elysees Hotel 3* (http://www.elyseeshotel.com/)
• by location and type of hotel
• Elysees Opera (http://www.opera-elysees.com/)
• Hotel Balmoral Paris (http://www.balmoral-paris-hotel.com/index.html)

2. What easy was it to find the hotel's own website? How did it rank in Google search results?

--> very difficult to find directly the hotel's own website

--> Duquesne Hotel has nearly 34 000 results in google but the webpage of the hotel appears on the first page

--> Elysees Hotel has nearly 2 630 000 results in google and the webpage of the hotel doesn't appears on the fisrt page

• List the 3rd party sites that had more visible results, using the brand
• List other 'competiting' hotels were ahead of your hotel in search results
• Elysees Hotel :
• Appolinaire
• Duquesne Eiffel :
• it is on the first page with the first name

3. How easy was the site to use

• Assess - ease of access to 'decision' information : 
• Elysees Hotel : 
• like an old website
• Duquesne Hotel :
• very smart and attractive website
• Guestroom details :
• Elysees Hotel :
• very clear and direct not give the impression to be in a comfort hotel
• Duquesne Hotel :
• very interesting, you have pictures and written informations with details : definitly more attractive
• Ammenities - facilities :
• Elysees Hotel :
• very basic informations (few points), not a colorful webpage
• Duquesne Hotel :
• few informations of the main services we can have their, but samething again, more pictures and written informations so very attractive
• Location :
• Elysees Hotel :
• like an old map
• Duquesne Hotel :
• more attractive done with google earth
• Pricing :
• Elysees Hotel :
• basic
• Duquesne Eiffel Hotel :
• very clear with many grid of pricing, normal price, best price, advance booking price...well represented

4. Click through to the booking engine

• Which booking engine (look at the URL)
• Elysees Hotel :
• synxis (https://gc.synxis.com/?Hotel=24399&Chain=5375&locale=fr)
• Duquesne Eiffel Hotel :
• secure hotel (https://www.secure-hotel-booking.com/Hotel-Duquesne-Eiffel/payment?sid=27c44d2f-7c22-4c4c-bed0-2db68bc39968)
• Assess - appeal - 'sell' the hotel :
• Elysees Hotel :
• definitly not appeal the customers. I think the hotel has an american clients (because on list select your country, city...you have only american country !!!)
• Duquesne Eiffel Hotel :
• yes more attractive, more pictures, great pictures !, the hotel want to give the impression of waiting for your visit !! not the same feeling I had when I see the Elysees Hotel website
• Pricing, product and conditions clear :
• Elysees Hotel :
• very very short !
• Duquesne Eiffel Hotel :
• details, well presented ! fine

5. Conclusion - Which hotel is doing a better direct sell effort? How do you know?

--> Definitly, Duquesne Eiffel Hotel is doing a better direct sell effort than Elysees Hotel. Because Duquesne Eiffel website is very clear, really attractive, many pictures to show you that you are just dreaming paris...

--> In terms of attractive tools, Duquesne Eiffel, gives you the possibility to contact the hotel via Skype, then you can join the hotel by using facebook, twitter, skype !!

Whereas, in Elysees Hotel you can join the Hotel only by phone and e-mail address...

5 Invisible Best Practices for Your New Website

increase your website potential


This text will show you, how you can optimize your website with 5 points really important to know:

1- 404 Page Setup – 

This pages appears when visitors made a malformed or non-existent web-page.

That's why you need to make sure that your 404 page is really well fit the characer of your website and permit to those visitors which are lost to go back into your working website. 

2- 301 Redirects - 

this error message, deals with the fact that when you create a new page the name of your page change

          ie from www.yourdomain.com/oldpage.htm to www.yourdomain.com/newpage.php.

This kind of changes can make some error and result on lower rankings and lost visitors too.

So, you need to check if you have set up a 301 redirect for each of your old page to a new page on your website.

 This little attention can permit more visitors to see your webpage.

Youcan also ask to your designer to show you te list of 301 redirects

• 
  

3- Sitemaps – 

      It is really important to have a sitemaps on your page to make visitors know where you are exactly.

But the fact is, most of the time, the sitemaps is really complicated and visitors couldn't find easily where you are localized.

4- Analytics - 

      Don't forget to setup your Google Analytics. You can also use another tool but it is really important to have this analysis.

You have to install it in all of your page.

5- Google Webmaster Tools – 

        Google Webmaster can permit you to have an exterior eye to know how look likes your website. This Webmaster will alert you when you have any problems.

• 
  

 these 5 astuces which are yet important elements, and if you install them in your website it will protect your new website from losing visitors and give you best of breed analytics and reporting directly from Google.