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jeudi 3 décembre 2009

03/12 : in class exercise : OTA Characteristics

1. customer reach :
- by the design
- the reputation of the OTA
- services ranges
- advertisement
- when the OTA website is easily accessible

2. customer communication methods :
- web link
- travel alert
- find answers
- top searches
- newsletters
- nearby a similar destination
- alternate date
- by video which show to the customer how looks the destination
3. Types of products sold
- last second deals
- flights
- accomodations
- restaurants
- car rental
- vacation packages
- incentive groups
- activities
- trains tickets
- gift ideas
- going out
- experiences

4. Special Promotion capabilities
- flight fare calendar
- reservation online system
- gas station locators
- flight timetable
- exchange rate
- languages
- international phone services
- VIP services in Las Vegas depends on the destinations
-
5. Online booking conditions + fees :
- type of fare
- discount
- making changes to your booking
- if you booked via the internet
- name changes
- cost for changes
- cancelation policy
- special offer
- children travelling alone
- conditions applying to seat reservations
- baggages
- passagers reduced mobility
- service on board
- pets
- delay
- changes
- performance of flight

FEES :
-

6. Affiliate program - yes/no
- yes : master card, american express card
members only deals
priority customers service number
points rewards

7. Affiliate program payment structure
- visa, paypal, master card, american express,

8. Info for hoteliers :
- new incremental business (
- unmatched exposure
- above the line marketing exposure
-access to different types of customers
- payment conditions
- contacts
- video presentation for a more comprehension of who are the OTA








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