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what small Hotels can learn from big brand website

In this article we are going to know how a small hotel can learn from a massive hotel chain.

Here, Andy Hayes, who is the Manager Partner of Travel Online Partners (TOP), has taken an example of Marriott website which give some informations for small hotels. Let's see it Now !

this is the link of Marriott website, so you can see what M.Andy want to say : MARRIOTT

Then, he notes 3 points which can be used by small hotels :

1- Simple thing is really appreciated than complicated !

your website need to show who you are and what is the benefits for him (the visitor) which is going to attract him and create an opprotunity of future clients for the business owners.

--> write all important information about the business down (who, when, where, why, how)

2- Don't hide your sales funnels

If you see in Marriott website you can noticed that Marriott want to attract his clients in 5 keys which is clearly shown. It appears in the middle of the website with different colors and differents animations (gifts cards, meeting and events, packages, hotels deals, and QucikGroup SM)

--> you need to guide your visitors clearly on the way you want to attract them, Strategic Marketing

3- Just because you have a lot of content doesn't mean it can't be easy.

Marriott is everywhere, referenced in plenty of website, he gives a lot of informations. But the visitors needs clear informations, so Marriott applicates strategic marketing by making important informations for the visitors in centre of the website, with a good presentation and animations which attract the visitors. (cf. sales funnels)

More informations are in the same website but in a small place.

-->easy and organised

4- what could have been better ?

M. Andy proposes to organise the website in a best way, by giving more information about the sub-brands, and make a more simple website.

5- where's the search ?

Marriott deleted the search box. If you would like to search something you need to search under the My Account Option. M. Andy said : "it is a shame they have left it out", because so many web novices reach a website by startining to click away at the search box.

M. Andy gives some advise for your own futur business :

He says : "if you are looking at your own website, make sure that you are worried about great content and organised content, not about flash and glitz"

It will be a pleasure to know what do you think about it !

03/12 : in class exercise : OTA Characteristics

1. customer reach :

- by the design

- the reputation of the OTA

- services ranges

- advertisement

- when the OTA website is easily accessible

2. customer communication methods :

- web link

- travel alert

- find answers

- top searches

- newsletters

- nearby a similar destination

- alternate date

- by video which show to the customer how looks the destination

3. Types of products sold

- last second deals

- flights

- accomodations

- restaurants

- car rental

- vacation packages

- incentive groups

- activities

- trains tickets

- gift ideas

- going out

- experiences

4. Special Promotion capabilities

- flight fare calendar

- reservation online system

- gas station locators

- flight timetable

- exchange rate

- languages

- international phone services

- VIP services in Las Vegas depends on the destinations

-

5. Online booking conditions + fees :

- type of fare

- discount

- making changes to your booking

- if you booked via the internet

- name changes

- cost for changes

- cancelation policy

- special offer

- children travelling alone

- conditions applying to seat reservations

- baggages

- passagers reduced mobility

- service on board

- pets

- delay

- changes

- performance of flight

FEES :

-

6. Affiliate program - yes/no

- yes : master card, american express card

members only deals

priority customers service number

points rewards

7. Affiliate program payment structure

- visa, paypal, master card, american express,

8. Info for hoteliers :

- new incremental business (

- unmatched exposure

- above the line marketing exposure

-access to different types of customers

- payment conditions

- contacts

- video presentation for a more comprehension of who are the OTA